From custom wood gifts to wood watches, almost everything is adapting the green state of mind these days—and the fashion world is no exception. You probably heard the term “eco fashion” being used in the fashion industry with buzzwords like “organic” and “sustainable.” But what really is eco fashion and how you can you be fashionably eco-friendly?
Eco Fashion: Dressing Green Is In
Eco fashion isn’t only limited to a brand being environmentally conscious, it involves everything that leads up to the finished product—from the materials the clothing is made to the entire production line. Sustainability in fashion has gained more traction in recent years, thanks to celebrities like Gwyneth Paltrow, Emma Watson and Meghan Markle promoting eco-friendly labels. And with the increasing effects of global warming to the world, more people are now aware of the importance of eco-friendly practices like choosing wooden watch brands, which translates to making responsible choices about the clothes they buy and wear.
Eco-Friendly Practices in Fashion
Aside from buying wooden gifts for men or putting your presents in a wooden gift box instead of the usual paper boxes, you can also follow certain practices to be more fashionably eco-friendly:
Invest in pieces that will last.
Eco-friendly fashion is all about long-term wearability, which is why eco-friendly labels like Transformation and Ginger and Smart are becoming more popular. If you’re into handmade gift ideas that last longer, you can also apply the same mindset with your clothing. Invest in pieces that you know you can use for many years to come. Make sure that you have a good foundation of basic clothes in your wardrobe, those that you can easily mix and match with everything. Try to steer clear from super trendy clothes because chances are, you won’t be wearing them for long.
Check your closet before going shopping.
Before you hit the stores, go over the items in your closet first. This will give you an idea of what you already have so you don’t buy duplicates and it also helps you find items that you can pair up with existing pieces of clothing in your wardrobe.
Don’t be afraid to go thrift shopping.
Hitting vintage clothing stores and thrift shops isn’t only about saving money, it’s also about making use of clothes that will otherwise be put to waste. Thrift shopping is actually very exciting and you’ll be surprised at the amount of beautiful vintage and secondhand pieces that you will find in thrift shops and vintage stores, which you could incorporate into your wardrobe.
Of course, if you will buy brand new, try to go with eco-friendly labels. If you’re into the outdoors, Patagonia sells outdoor clothing made from organic cotton and recycled materials. Reformation uses sustainable fabrics and has a selection of must-have staples. Ginger and Smart has timeless pieces that are not only ethically accredited but are also investment items that you can wear for many years. Just as you would go for wooden gifts instead of plastic ones, choose labels that champion eco-friendly practices so you can look good and feel good at the same time.